@HOME
Editorial | Visual Identity
Design an innovative and visually striking magazine that explores the latest trends in the laundry and home cleaning category. The magazine should challenge and transform stereotypical views, presenting laundry and home cleaning in a fresh, compelling, and engaging manner.
Brand Identity | Visual Identity | Digital | Print | Editorial | Publication
Key Features:
Modern Aesthetic:
Employ a contemporary and vibrant design language. Use bold typography, dynamic layouts, and high-quality imagery.
Breaking Stereotypes:
Feature diverse narratives and voices, challenging traditional gender roles and perceptions. Include real-life stories from a wide range of individuals and families.
Feature Sections:
Innovation Spotlight - Showcase the latest technological advancements and smart home cleaning solutions.
Eco-Friendly Practices - Focus on sustainable and environmentally friendly cleaning products and methods.
Lifestyle Integration - Illustrate how modern cleaning trends integrate with contemporary lifestyles.
User Journey & Wireframes:
In the early stages of the project, I focused on creating wireframes for each view, ensuring the user journey was intuitive. With multiple features in mind, I also considered how users would move between pages. I worked closely with the team to thoroughly understand the service and anticipate issues, then presented the wireframes to the client for approval.
The goal was to design an interface that would organise data for easy transfer into reports. Upon completion, we delivered a detailed UX package, outlining button hierarchy, colour codes, and data visualisation examples.
The Outcome
The @HOME brand was given a strong, cohesive identity that became widely recognized across the business. Its logo, originally associated with the magazine, evolved into a unifying symbol for multiple initiatives. The project expanded significantly, resulting in the creation of four magazines, one journal, and one workshop (see Home Trends for details). High levels of engagement further sparked interest from other categories, leading to new project discussions.